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]]>LinkedIn™ is by far the leading social network for conducting business networking, sharing business opinions, engaging in business conversations. LinkedIn is the one big network though small business social networks include Viadeo in France and Xing in China.
It is important to note that LinkedIn users read more than they post so only a small number of users are very active on LinkedIn: opinions expressed on LinkedIn need to be filtered and adjusted.
With LinkedIn, eventSPRING listens to target customers
Listening is beneficial so that we can adjust the marketing message. First I select relevant industry groups. Then I read posts shared within the Group
With LinkedIn, I can share my thoughts and thus promote my brand
As I read the posts, I can indicate i like a post, share my own comments or re-share posts.
With LinkedIn, I expand the network and recruit Prospects and Promoters
I try to engage with people who may be interested in what eventSPRING has to offer by proposing to connect or sendings inmails.
With LinkedIn, I gain customers
And of course, I use LinkedIn to keep the connection active with potential customers.
Follow eventSPRING on LinkedIn:
https://www.linkedin.com/company/eventspring
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]]>The post How to turn event participants into active participants appeared first on eventSPRING.
]]>Active participants are engaged in the event and contribute to it fluidly, sometimes unknowingly through small things, like asking questions. We will focus here on engaging the participants before and during the event.
Their energy level goes up. Their attention is more taken. Their ability to share within the event and network is increased. And most importantly their satisfaction goes up, the overall perception of the event’s success goes up and so does the probability the participant will be back.
People are often more engaged in an event when they contribute to it. It ‘s well known that if you get something “free”, you value it less than if you have payed for it. And also you will value a piece of work more if you have chipped in.
Some ways a participant can engage:
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]]>The post Checklist for a successful meeting appeared first on eventSPRING.
]]>Before the meeting
During the meeting
Follow-up to the meeting
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